In the second edition of our interview series, we turn the spotlight on Hochschule Wismar, University of Applied Sciences, the lead partner of DigiTechPort2030—a project dedicated to supporting small and medium-sized ports (SMSPs) in their digital and green transformation journeys.
We spoke with Elizaveta Diatlova, the project’s current leader, about the challenges of electrification, the importance of cross-sector collaboration, and how the project’s strategic tools aim to leave a lasting impact on the maritime sector. Elizaveta also shares valuable insights on leading a diverse partner consortium and gives us a sneak peek into another upcoming EU-funded initiative.
DTP2030: As of right now, what is usually the biggest obstacle when planning a project linked to the process of electrifying parts of operations or services offered by companies from within the port ecosystem?
Liza: The biggest challenge lies in the fragmented structure of port ecosystems. Electrification requires coordination among various actors—terminal operators, port authorities, municipalities, energy providers—who often have different priorities and levels of readiness. For small and medium-sized ports (SMSPs), financial constraints and limited access to scalable technology further complicate progress.
DTP2030: In terms of your own experience as both partner and lead partner of various decarbonization-related projects, could cross-industry cooperation, cooperation with other sectors, make implementing the projects easier?
Liza: Yes, cross-industry cooperation is key. In DigiTechPort2030, collaboration with energy tech firms, universities, port logistics companies, and policymakers has made a significant difference. It helps transfer knowledge, increase resource availability, and bridge gaps in expertise—especially vital for SMSPs that lack internal capacity.
DTP2030: What is the main lasting benefit the DigiTechPort2030 project hopes to have on the maritime sector in terms of bringing companies together and facilitating cooperation between them?
Liza: The project aims to deliver long-lasting value through two core solutions: the Green Energy Harmonisation Toolbox and the Green Policy Compliance Roadmap. These tools not only promote decarbonisation but also foster strategic collaboration across borders. Ultimately, the project builds a framework for future cooperation among maritime stakeholders.
DTP2030: How do you approach leading such a varied partner consortium, as the one making up the DigiTechPort2030 project partner pool – any suggestions for other lead partners out there to help them best utilize each of their partners’ strengths?
Liza: We apply a shared leadership model. Every partner is given a role that matches their strengths, and ports co-lead on practical implementation to keep things grounded. We focus on transparent communication, mutual trust, and continuous feedback.
DTP2030: Are there any other EU-funded projects (not necessarily related to environmental issues) that the Hochschule Wismar is part of and would like to share some information on?
Liza: Yes, we are also part of the prospective Greenbridge project launching in mid-2025. It focuses on AI-powered sustainability tools, inclusivity, and nature-based education. Key highlights include a school pocket park, a rain garden, a mentorship “Buddy Program”, and a wide-reaching awareness campaign. The project particularly targets vulnerable groups and promotes accessible, cross-border sustainability action.
DTP2030: Thank you for your time!
Keep an eye out for future interviews showcasing the DigiTechPort2030 project partners!
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